Pedro Fall Winter 2013 Website

Pedro Group Pte Ltd. is a Singapore-based fashion retail company. The brand grows rapidly across regions with its modern and contemporary allure. Started with leather shoes targetted at working young men, Pedro has expanded its collection to include bag, wallets, belts and ties. After the success with the male audience, Pedro launched its women collection, continuing its influences. Today, Pedro is known not only within the regions, but also across the globe, featured by magazines and FashionTV. With a plan to enter the global market, through multiple channels, Pedro has a lot of potential to become the next top brand name.


Taking a minimalist approach matching the brand’s sharp fashion style, the website is based largely on the black and white palette. The website has to be responsive to serve on multiple devices. Graphical information are displayed as big blocks to ensure it works on mobile touch screen devices. Magento is chosen as the CMS because of its entreprise level ecommerce capability.


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What I did

  • UI/UX
  • Web Design
  • Web Development