Measure Social Voices

Lead the design for the productisation of a social listening prototype. It was fully developed in-house by engineers and scientists. The algorithm works well and proved to be accurate and effective, thus attracted many potential corporate clients. We hope to achieve better experience by revamping the frontend design and improving the backend performance. We also engaged a vendor where we would be collaborate to bring this to success.

We started off with designing on mobile but quickly realised that we’re heading the wrong direction after our first meeting with the users. Most of the users are executives where they have to generate reports for their managers. They usually do these works on desktop or laptop with bigger screen, office tools, and keyboard. They would almost never do this on mobile. We shifted our focus to designing on a bigger screen and received very positive feedback on the next testing.